About

At The INK, we are experienced and passionate Consultants guiding organisations on their journey towards DEI, ensuring impact is felt at every level. Are you ready to make permanent impact together?

Hi!

I am so excited and hopeful you made it to this page! You being here means you or your company are committed to take your responsibility and drive a more Equitable and Inclusive workplace and world. Not just as a tick the box exercise, but as an integrated part of your Company's Culture.


We need to come together with positive intent, exchanging good case practices, sharing our learnings and building safe spaces for honest dialogue. Only in this way we can create permanent and lasting change, like INK on paper. 

I hope we will collaborate in the near future!

Un abrazo,

Lotus Smits (she/her)
Founder | The Ink - DEI Agency

Our Approach

At The INK, we recognize that true transformation goes beyond surface-level change. We don't just aim to implement diversity and inclusion initiatives; we work to integrate them into the very fabric of your organization. Our approach is systemic, methodical, and all-encompassing.

Like ink seeping through the fibers of paper, we strive to make diversity, inclusion, and equity a part of your organization's DNA. We believe that a culture of inclusion should not be an option but a fundamental element that guides every decision, action, and interaction within your company.
 

We also acknowledge that each employee is needed to drive a cultural transformation. Envision every employee as a drop of ink on a blank canvas. Just as a drop of ink slowly, steadily, and methodically spreads across a piece of paper, each employee has the power to permeate the entire workplace with their influence on inclusion. Employees, like ink on paper, start with a single point but gradually expand their reach, affecting every corner and crevice of your organization.

Our Services

“We strive to make diversity, inclusion, and equity a part of your organization's DNA”

Lotus Smits - Founder The INK - DEI Agency

Our Collaborators

At The INK we are able to provide a wide portfolio of interventions for your organisation due to our collaboration with different highly skilled experts on the topic of DEI. Each of our collaborators bring their unique backgrounds, world views, experiences and stories to the work we deliver.

  • Queer Tech Leader & DEI Advocate
    He/him

    Pim, is a skilled multitasker as a Tech Leader at Vinted, Queer & DEI Advocate and Freelance Journalist (e.g. this interview with 3 queer Dutch leaders). The red threat in Pim's work is the focus on celebrating authenticity and activating change by giving visibility to the importance of LGBTQ+ role models & Inclusion in business. Pim doesn't just write and talk about Diversity, Equity and Inclusion; he embodies DEI in every facet of his work.

  • Entrepreneur & DEI Advocate
    She/her

    Nekeia is a copywriter, brand storyteller, UX advisor + consultant, former senior tech manager, hard-core foodie and now a founder and creative director of the only Black-owned, woman-owned ice cream brand in The Netherlands. Creating business opportunities for underrepresented groups, particularly womxn and people of color, are the core values of her ice cream brand - Tudy's Kitchen.

  • Queer DEI & Culture Leader
    She/her

    Andrea is DEI & Culture Leader. She builds systems, processes and environments that work for everyone. Andrea comes with strong experience working in different international corporates in Dublin, Brazil and Spain. Andrea is a powerful #Iamremarkable facilitator and a certified in Equality Plan Specialist. Put her in front of an audience and she blows everyone away with her vibrant energy, her bold questions & influencing skills!